Principles Of Marketing Management Chocolate in the UK Essay

Principles Of Marketing Management Chocolate in the UK - Essay ExampleThorntons website is a strong fountain of sales and allows customers to pick and chose chocolates. Thorntors also promotes its new products readily. Unique season based product packages such as wedding favours are also highly demanded. The bon ton provides chocolates of various ranges including Belgian, Winter, Viennese,etc. Chocolates of various types such as milk chocolate, dark chocolate, mint chocolate, etc., are also available for customersThis research paper seeks to analyze the current market standing of the company via a comprehensive swot analysis. The findings of this analysis shall be used to frame the marketing and positioning strategies of the company. Thorntors chocolate has been in the UK market for oer 100 years and possesses a turnover of 210 million pounds in the year 2008. Along with general retail outlets, Thorntons also sells its products through the internet, mail order and by using other c ommercial services. Analyzing Thontorns in depth-Thorntors poses a challenging test to any marketer. The company boasts of its legacy, however, it faces increasing competition from newer entrants that threaten to torment its overlook as a top chocolate company.A swot analysis of the company shall help understand aspects that it can rely on and things it needs to piss on to cement its position as the top chocolate company.... 6) Premium brand positioning. Weaknesses 1)Retail Outlets failure to meet targets. 2)No customized products at retail stores. 3)History of problems with hand finished chocolates. 4)Weak transaction by OWN Stores channel. Opportunities 1)Export market potential. 2)Product Innovation to counter economic downturn. 3)Discovery of new ranges such as biscuit desserts can help enhance brand equity. Threats 1)Fluctuating desolate material and dairy prices. 2)Rising inflation and affordability issues. 3)Economic downturn and customers changing preferences. 4)Failure to address retail sales issue before competitors can gain advantage. manoeuver Market and Seeking new opportunities- Thorntons is a premium brand of chocolate that has established considerable brand equity over the 99 years of its existence. small-arm the company welcomes and appreciates every walk in customer, there are specific people it targets with each of its innovative products. Kingston Upon Hull is the market that Thorntons seeks to capure this Christmas. The city is placed in the East Riding of Yorkshire and has a population of around a quarter of a million people. Hull is home to around 97% topical anaesthetic residents while a small minority group of within 1000 people reside in the entire city. The city boasts a high share of people who use personal transport over public transport and the economic conditions of the people are relatively good. There is however, a 6.2% unemployment rate which acts as a threat to potential market. Hull is also home to several types of restaurants, including Chinese, English, French, Italian etc (Hull and East Reading, 2011).The city acts as a busy port and thriftiness is built around trading and seafaring. Considering the companys premium positioning, it will