Classic Airlines Benchmarking Essay Example | Topics and Well Written Essays - 500 words

Classic Airlines Benchmarking - Essay Example The analysis of the Toyota Motor Corporation’s management style and policies applied by it, could prove to be valuable in analyzing the case of Classic Airlines. Generic Benchmarking—The purpose of generic benchmarking is to identify potential solutions to the problem statements defined in Task A. You will do this by looking at how companies in other industries have dealt with similar issues. The Toyota Motor Sales Inc. (USA), headed by Jim Cookie – the national facilities operations manager, initiated concrete steps to revive its old management policies and adopted a new performance based facilities management approach which focused on the customer relationships so as to enable it to meet all needs and expectations of its customers. This new management approach, launched about 3 years back, ensured that the managers spent more time with the customers and was hugely successful, and translated into nearly $10 million in savings over the first five years of its launch. Toyota’s operations in North America comprise of a geographically diverse area, with several business units and branches spread across the length and breadth of the country and hence the company focused on their customer needs and expectations in order to attain optimum levels of customer satisfaction. â€Å"In a large corporation with multiple business units, marketing may be called on to assess consumer trends as an aid to corporate planning. At the business unit level, marketing may be asked to provide leadership in developing a new, integrated customer service program across all business units† (Kerin et al, 2006, ch.2, pp.7). a. Prior to initiating the new management plan, the company initiated measures to assess the needs and expectations of all its customers so as to have a better understanding of the composition of its customers and fulfill those needs and desires to