Global Warming Essays (1218 words) - Climate Change, Global Warming

Global Warming What is global warming, and how is it affecting the Earth and it's inhabitants? Global Warming is sometimes referred to as the greenhouse effect. The greenhouse effect is the absorption of energy radiated from the Earth's surface by carbon dioxide and other gases in the atmosphere, causing the atmosphere to become warmer. The greenhouse effect is what is causing the temperature on the Earth to rise, and creating many problems that will begin to occur in the coming decades. For the last 10,000 years, the Earth's climate has been extraordinarily beneficial to mankind. Humans have prospered tremendously well under a benign atmosphere, (Bates 28). Today, however, major changes are taking place. People are conducting an inadvertent global experiment by changing the face of the entire planet. We are destroying the ozone layer, which allows life to exist on the Earth's surface. All of these activities are unfavorably altering the composition of the biosphere and the Earth's heat balance. If we do not slow down our use of fossil fuels and stop destroying, the forests, the world could become hotter than it has been in the past million years. Average global temperatures have risen 1 degree Fahrenheit over the last century. If carbon dioxide and other greenhouse gases continue to spill into the atmosphere, global temperatures could rise five to 10 degrees by the middle of the next century. The warning will be the greatest at the higher latitudes of the Northern Hemisphere, with the largest temperature rises occurring in winter. Most areas will experience summertime highs well above 100 degrees Fahrenheit. New temperature records will be set each year. As a possible prelude to global warming, the decade of the 1980's has had the six hottest years of the century (Erandson 18-22). Atmospheric disturbances brought on by the additional warming will produce more violent storms and larger death tolls. Some areas, particularly in the Northern Hemisphere, will dry out and a greater occurrence of lightning strikes will set massive forest fires. The charring of the Earth by natural and man-made forest fires will dump additional quantities of carbon dioxide into the atmosphere. Changes in temperature and rainfall brought on by global warming will in turn change the composition of the forests. At the present rate of destruction, most of the rain forests will be gone by the middle o f the next century. This will allow man-made deserts to encroach on once lush areas. (Bassett 1-2). Evaporation rates will also increase and circulation patterns will change. Decreased rainfall in some areas will results in increased rainfall in others. In some regions, river flow will be reduced or stopped all together completely. Other areas will experience sudden downpours that create massive floods. The central portions of the continents, which normally experience occasional droughts, might become permanently dry wastelands. Vast areas of once productive cropland could lose topsoil and become man-made deserts. Coastal regions, where half the human population lives, will feel the adverse effects of rising sea levels as the ice caps melt under rising ocean temperatures. If the present melting continues, the sea could rise as much as 6 feet by the middle of the next century (Bassett 1-2). Large tracks of coastal land would disappear, as would shallow barrier islands and coral reefs. Low-lying fertile deltas that support millions of people would vanish. Delicate wetlands, where many species of marine life hatch their young, would be reclaimed by the sea. Vulnerable coastal cities would have to move farther inland or build protective walls against the angry sea, where a larger number of extremely dangerous hurricanes would prowl the ocean stretches. Forests and other wildlife habitats might not have enough time to adjust to the rapidly changing climate. The warming will rearrange entire biological communities and cause many species to become extinct. Weeds and pests could overrun much of the landscape. Since life controls the climate to some extent, it is uncertain what long-term effects a diminished biosphere will have on the world as a whole. It is b ecoming more apparent, however, that as man continues to squander the Earth's resources, the climate could change in such a way that it is no longer benevolent to mankind. The greenhouse effect and

Enallage Definition and Examples

Enallage Definition and Examples In rhetoric, a figure of syntactic substitution in which one grammatical form (person, case, gender, number, tense) is replaced by another (usually ungrammatical) form. Also known as the figure of exchange. Enallage is related to solecism (a deviation from conventional word order). Enallage, however, is usually regarded as a deliberate stylistic device, whereas a solecism is commonly treated as an error of usage. Nonetheless, Richard Lanham suggests that the ordinary student will not go far wrong in using enallage as a general term for the whole broad range of substitutions, intentional or not (Handbook of Rhetorical Terms, 1991). See Examples and Observations below. Also see: AnthimeriaConversionHendiadysHistorical PresentHypallage Etymology From the Greek, change, exchange Examples and Observations Emphasis is what enallage can give us; it draws reaction by shifting the function of a word from that of its usual part of speech to an uncharacteristic function, thereby thwarting the predictable. . . .Heres a classic case of enallage: When a credit agency identifies a deadbeat debtor, the nonpayer is referred to not merely as a bad risk or bad person, but as a bad. Shifting the adjective bad into a noun is like saying, once a bad, always a bad, and bad through and through.(Arthur Plotnik, Spunk Bite. Random House, 2005)Got milk? is substandard speech. So is Subway’s Eat fresh. . . .It’s a trick called enallage: a slight deliberate grammatical mistake that makes a sentence stand out.We was robbed. Mistah Kurtz- he dead. Thunderbirds are go. All of these stick in our minds because they’re just wrong- wrong enough to be right.(Mark Forsyth, Rhetorical Reasons That Slogans Stick. The New York Times, November 13, 2014)The hyssop doth tree it in Judea.(Thomas Fuller , quoted by John Walker Vilant Macbeth in The Might and Mirth of Literature: A Treatise on Figurative Language, 1875) Whose scoffed words he taking halfe in scorne,Fiercely forth prickt his steed as in disdaine . . ..(Edmund Spenser, The Faerie Queen, Book 4, Canto 2)Bid them farewell, Cordelia, though unkind;Thou losest here, a better where to find.(William Shakespeare, King Lear)Being now awake, Ill queen it no inch further,But milk my ewes, and weep.(William Shakespeare, The Winters Tale) . . . how wickedly and wretchedly soever a man shall live, though he furs himself warm with poor mens hearts . . ..(Thomas Adams, The Three Divine Sisters)Enallage as a Rhetorical FigureIn narrative texts, a substitution of the past tense by the present tense (praesens historicum) takes place, when the intended effect is a vivid representation (enargeia). Not merely a solecism or a grammatical mistake, enallage is employed with a functional intentionality, which gives it the status of a rhetorical figure.(Heinrich F. Plett, Enallage, Encyclopedia of Rhetoric, edited by Thomas O. Sloane. Oxford University Press, 2002) The Figure of Exchange: From Latin To EnglishOf all the disorderly figures of speech I have considered thus far, enallage proves to be the most resistant to translation into English. The figure manipulates grammatical accidents, substituting one case, person, gender, or tense for another, and it does not have any obvious function in an uninflected language apart from the system of pronouns. Yet despite its basic unworkability in the vernacular, enallage and its subfigure antiposis appear in four English rhetorics published between 1550 and 1650. . . . In order to make enallage speak Englishto turn it into the Figure of exchangethese rhetorics redefine it as a mode of pronoun substitution, turning enallage into a figure that exchanges he for she. Like the costumes of the early modern stage, the figure allows English words to change their case, or garments.(Jenny C. Mann, Outlaw Rhetoric: Figuring Vernacular Eloquence in Shakespeares England. Cornell University Press, 2012) Also Known As: figure of exchange, anatiptosis​ Pronunciation: eh-NALL-uh-gee

Chemistry of hazardous materials Essay Example | Topics and Well Written Essays - 250 words

Chemistry of hazardous materials - Essay Example Thus, not only gloves but also other equipments along with protective measures are also necessary while handling phosphorus (Lenntech, 1998). Phosphorus slowly reacts with water and forms phosphine. It should be noted that Phosphine is a poisonous gas that is released when solids like phosphorus are exposed to water. Therefore, phosphorus becomes a water reactant. When this poisonous gas is exposed to water, it can contribute to the danger to the firefighters because the basic element that they use while extinguishing a fire is water. Thus, water can release oxygen from the water-reactive materials and can add to the fire causing the fire to aggravate rather extinguish. In order, to reduce the fire and finally extinguish it, it is necessary to use dry sand rather water to reduce the risk of aggravation of fire. Thus, it is advisable to the fire fighters to use dry sand while extinguishing the fire that is ignited due to red phosphorus (Burke,

American Muslims in the United States Research Paper

American Muslims in the United States - Research Paper Example This means the rest of the population could be Muslims on temporary visits and residence in the country. In as much as this diversity has an aesthete, a deeper scrutiny reveals It is essential to highlight of the notable factors that have influenced movements of Muslims from the Middle East to the US. To begin with, Arabs, as Muslims, have pursued education in the Western countries. This thrives on the belief that the Western countries have better educational structures and systems than home countries. In addition, economic incentives such as job opportunities and a dynamic investment platform attracted the Arabs. Emigration could also be explained by the wars and instability in the Middle East. The core character of this migration has majorly contributed towards the misconception of Muslims. To begin with, a common stereotype describes Muslims as only Arabs (Sirin and Fine 198). This belief ignores the fact that the Muslim community is a culturally diverse population. For instance, there are South Asians, Arabs, and African Americans in the Muslim community. Indeed, around 60% of US born Muslims are African Americans (Bayor 19). In spite of the excessive illuminated attention towards the Arab Muslims, African American Muslims have existed since the days of civil rights movement. Malcolm X, an activist for African Americans’ right, is one of the most conspicuous of this outfit (Abdullah 11). In addition, these groups have diverse styles of worship that are unique to their unique ethnic identity. It is crucial to highlight that the stereotype and misconceptions about Muslims is largely a media and commercial-driven phenomenon. Americans mostly drive their preconceptions and misconceptions from the films and commercials that portray Muslims in give ways. To begin with, films and commercials significantly portray Arabs as Muslims and portray

Small Non-profit Budgeting Coursework Example | Topics and Well Written Essays - 1000 words

Small Non-profit Budgeting - Coursework Example The goals and priorities are outlined in the strategic plan. The organization then determines the amount of money that will be needed fulfill the set goals and priorities, and this data is replicated in the annual operating budget. A budget that is well planned focuses mainly on the primary goals as it provides financial adaptability that is a key ingredient for maximizing sustainability. This paper explores the ways of creating a budget for a small non-profit organization and the expenditures that the money is needed for. Budgeting is a process. You have to use the facts that you know to be true, make sensible assumptions concerning the future and project ahead on what will be coming in the form of revenues and what will be rolling out of the organization in the form of expenses. These financial estimates are just projections. They are well defined using historical data and the events that may take place in the future. For instance, salary expenses of $100,000 for three workers in a given organization will be different from the one that will be set following year considering the fact that more additional staff will be hired. When the budgeting process is carried out, similar items are taken whereby their expenses are estimated over a given period of time. For example, an organization may need to know the exact expenditure on the office supplies in a given time. The budget will outline the summary of the total amount of costs that will be spent on office supplies. Prepare the final budget.

Effect Of Financial Crisis On Indian Economy

Effect Of Financial Crisis On Indian Economy Introduction Financial Crisis a very common word heard in the recent few years. Year 2008, the beginning of the credit crunch. It was like Tsunami waves which took away almost everything from the economies. Recession can be defined as significant decline in the economic activity lasting more than a few months, which is normally visible in real GDP, real income, employment, industrial production, imports-exports, and wholesale-retail sales. Powerful developed economies like US and the Euro area were not able to control or reduce the effect of recession. The emerging economies like China, India and Brazil even though affected by recession but kept a good control over it. Through this research dissertation, I want to discuss the effect of financial crisis on a developing country. So, I have chosen India to discuss this topic. India is one of the powerful emerging economies in the world. In the recent years, India has shown a significant growth in GDP and overall. With recession and its effect overall the world, India with its good policies was able to prevent recession from entering into the deep roots of the country. Even though we can say financial crisis didnt affect India but still there are some sectors badly affected by the crisis. So I basically I would be discussing about the effect of financial crisis on India and the transmission of crisis from developed countries to India. Literature Review The literature review for this research includes the effect of financial crisis on the GDP growth rate of the country. The GDP growth rate of India was increasing at a rapid rate but showed a down-turn due to the after effect of recession. The GDP growth rate of the country was above 8.5% in 2010 and it was reduced to 8.2% at the start of 2011. The GDP was affected because of the countrys globalisation. In the last decade the countrys integration into the world economy was really fast. Due to this rapid growth, the percentage of imports-exports, as a proportion of GDP grew from 21.2% in 1997-98 to 34.7% in 2007-08. This growth shows the immense growth of economy. During the period of 2003-08, the investments share in GDP increased by 11%. Domestic funds was available in bulk but still it was expensive than foreign funding. The growth potential of India was strong in the global market, so the foreign investors were ready to provide funds at lower cost and thereby take risk. Because of this globalisation the financial crisis on the global economy affected the Indian economy. Countrys banking sector is relatively one of the healthy sectors in the economy and when the recession effect came to India both the Government of India and RBI (Reserve Bank of India) responded to the challenge in coordination and consultation. The actions of RBI comprised of monetary accommodation and counter cyclical regulatory forbearance. RBI measures helped the financial sector of the country to increase the initial primary liquidity which amounts up to 7% of countrys GDP. This shows how the banking sector of India controlled the effect of financial crisis. On the other hand, the economic activities of the country were slowing down. As the real GDP rate was diminished, the service sector, in which India is one of the best due to the powerful human resource, was affected. The service sector includes construction, transport communication, trade, hotels and restaurants sub-sectors. Business outsourcing is another major services provided by India. Most of the business outsourcing was done for US companies but due the financial crisis, this section affected badly. This in turn has affected the employment sector of the country. India is a country with high population, so a slight increase in the unemployment means so many of them has lost jobs. This must be the first time in seven years, exports have declined terribly. The industrial production index has also showed a negative growth. The uncertainty around the recession has decreased the business confidence. And the country has a decelerated investment demand. Before recession, Foreign Institutional Investors (FII) was the bulk buyers in the Indian stock market. They bought huge number of shares by investing millions of dollars, as Indian economy was a developing at a rapid rate. But the subprime crisis affected them very badly. Some of the companies were short of cash, whereas others were trapped with bad debts. Even there are companies which had to declare bankruptcy. These after effects had a great impact on the Indian stock markets. The adverse effect of financial crisis on the economic growth of the country can affect the poor and the food security of the country. The increase in food price in India was comparatively lower than that of global food prices. When the price of food globally increased by 150%, in India it was just 23%. This happened between 2005 and second quarter of 2008. After that, there was a decline in the food prices but it is still much higher than that at the beginning of the decade. If compared, the inflation of food articles was 10% and that of general inflation was 6%. India is one of the top receivers of foreign remittance. India secure the first position with 17.4 billion US $ in 2003. Middle-east is one of the main destinations for migrants from India. But after financial crisis, the Gulf countries, mainly UAE got affected badly. UAE is one of the countries, where we can find a lot of Indians in the construction sector which went down after the crisis. This has affected the flow of remittance from UAE to India. According to World Bank the remittance flow to developing countries can go down by 7%-10%. This will affect the foreign exchange reserve and investment sector of the country. While concluding the literature part, it is clear that Indian economy was affected badly. But due to strong policies and high liquidity, the government was able to reduce the after effect to an extent. Methodology Through this topic I would like to find answers for some questions. They are: What are the effects of global financial crisis on Indian economy? How did crisis affect Indian economy? What are the precautions and measures taken by the responsible authorities against crisis? In order to discuss these questions, I would like to research online as well as books newspapers, so that I get a clear-cut idea on financial crisis and Indian economy. Financial crisis is a familiar topic, so the details about it are available online. To do this research dissertation, online details are not enough, but interview with concerned persons will be useful for the project. When the research is done about the effect on Indian economy, the economy is divided into different sectors. Banking sector is one sector which was successful in preventing the recession effect. Giving more importance to Banking sector will be good enough to explain the effect on Indian economy.

A case study of Amazon on its supply chain management Essay

INTRODUCTION Every company has their own supply chain in order to sort or produce goods. However, the company needs to manage supply chain to maximize its highest benefits. By having effective supply chain management, the company can ensure that the right product or service will be available at the time to the right place and at the right price (Kamal 2007). Amazon is one of the companies that have best supply chain practices in order to respond high level of responsiveness for the customers. Thereby, this paper explains about Amazon Company, analysis of Amazon’s supply chain, recommendations and barriers to implement will be discussed. Company background Amazon is an American commerce company based in Seattle, Washington, USA. The company used to be only a bookstore, but now it diversified into difference type of products. The goal of Amazon is to provide one stop shop experience where the customer can find everything on Amazon as earth’s biggest selection (Warman 2012). Amazon operates as a pure internet retailers that does not have retail store at all while the delivery will be done through Amazon’s networks of distribution centres. This operation makes the company is able to provide wider range of goods and lower cost of products with high quality. Moreover, it is also increase customer satisfaction as it supports customer convenience. An effective supply chain strategy makes the company is able to respond high level of responsiveness. Amazon balances between cost of distributions and level of services by having the efficient distribution centres and multi-tier inventory networks. However, there is a competition from substitution brands that provided the same service as Amazon, which are eBay and Walmart. Currently, eà ¸ ºBay is pushing shipping fee to the seller in order to reduce cost for the buyers while Walmart introduced free shipping to the customers but buyers have to pick up the item at the store (Amazon strategies 2010). ANALYSIS OF AMAZON SUPPLY CHAIN Most of the companies need successful supply chain management to create sustainable competitive advantages. There are various benefits from having an effective supply chain management such as inventory reduction, delivery service improvement and shorter product life cycles (Fawcett et al 2008). This part provides the scenario of Amazon’s supply chain strategy, how Amazon manages in wider context, factors influencing its supply chain, and strategic and operational implications will be evaluated. Supply chain strategy of Amazon Strategic fits According to Chopra and Meindl (2007), supply chain strategy and competitive strategy should have aligned goals. Amazon has identified their customers as highly responsiveness. In order to respond with high uncertainty demand and availability of products, the four main components drive the outcome of Amazon are having several distribution centres as a storage facilities, multi-tier inventory management, highly efficiency transportation and implement information systems to provide real time information within its supply chain. All of these factors explain how both strategies of Amazon are fit together and that makes Amazon’s supply chain successful. Inventory outsourcing The advantage of outsourcing is to help the company to focus on its core activities and cost savings (Bucki N.D.). Amazon is one of the companies that need to gain those benefits from inventory outsourcing. However, there is another side of outsourcing deals as well. Chandra (2008) argued that the company should not outsource even it was not their core activities when the demand level is increasing. The company is able to optimize the service if the stock is owned and managed efficiently. So Amazon decided to outsource only some part of its inventory in order to mitigate risks and optimize services. The products that are frequently purchased or popular were keeping and managing in-house while other products are stocked by distributors. The products will be shipped after Amazon has requested. The company acted as a trans-shipment centre (ICMR India 2003). It was a right decision for Amazon and the company is able to reduce the cost of holding large amount of  inventory while the cus tomer service is better as it shipped faster. Managing the supply chain with its wider context and organization context Price differentiated customers Dispatch and delivery options were used to divide customers into each category based on responsiveness because difference customers need difference service levels and difference prices. Amazon has provided many types of deliveries in difference costs such as free super saver delivery, one-day delivery, First-class delivery and etc (Amazon 2013). Each type of delivery reflects how fast the delivery is. It means if the customer needs very high responsiveness, get the products by tomorrow, the buyers are willing to pay more. So Amazon divided customer segments to match with its distribution systems and inventory strategy in order to control cost and service level. The company also received increased flexibility (Duran et al 2006). Moreover, there is a membership programme called Amazon prime. It provides unlimited one-day delivery for one year and it costs 49GBP. Once the buyers are member of prime, buyers will get discount if the buyers want to get express or evening delivery. The memb ers will also able to borrow kindle books for free (Amazon prime 2013). Push-pull strategy Amazon has started with pull systems. There is no inventory, no warehouse and no overhead. The company acts as a middleman who taking the orders and it will be filled by Ingram book group (Simchi-levi et al 2007). When the time has passed, the growth of the company has forced Amazon to hold some inventory in order to respond customer needs by having several distribution centres. So the strategy has changed to push-pull. The inventory is hold using a push strategy while orders are shipped using a pull strategy. The decoupling point of Amazon is distribution centres. However, some of slow items are still used pure pull strategy as there is no inventory. By having several distribution centres, the holding cost for Amazon is increased as well. Inventory segmentation The inventory network of Amazon is multi-tier inventory management. This will help the company plans and offers real time optimization service that  allows Amazon to have minimal amount of inventory needs to achieve its service level (One network N.D.). By having this network, Amazon is able to offer nearly unlimited selection. Nonetheless, the problem is each tier treats separately while not concerns about inventory of another echelon. Then bullwhip effect occurs which is inventory holding higher in each tier because there is no sharing information across the tier (Lee 2003). Amazon’s multi-tier inventory is composed of three tiers. The first tier is Amazon distribution centre. The inventory will be aggregated in distribution centres, which enables the company to hold fewer inventories. The second tier is wholesaler and partner DCs. If the products are not available from Amazon’s DC, the company will use IT systems to search for this product in partner inventories in order to assign which party will be responsible for this order. By doing this, the customer service will be high as there is no stock out experiences. Lastly, publishers, manufacturers, vendors and third-party sellers are included in third tiers. All these parties help the company to fulfill unlimited selection of goods offer in Amazon (Chiles and Dau 2005). Factors influencing Amazon’s supply chain configuration now and future Transportation Amazon provided many choices of delivery to balance cost of transportation and level of service. The company does not have large scale to contact full truckload. So the company provides free shipping in order to achieve longer lead-time of transportation. This will help company able to reduce cost and achieve economy of scale (Robinson 2010). However, the company is provided highly responsiveness options as well, which is cost company a lot. Even though the customers are willing to pay higher price to get the products faster, it should not cost anything from Amazon but it is not like that. Amazon cannot utilize its highest benefits of its transportation systems. That is why the company needs to design its supply chain networks to minimize the costs. Order sourcing The challenge of Amazon is to make decision which internal warehouse or  external partnership should be the one who responsible for this customer order. Once the order has been places via website, customer is expected to get products on time. Finding the lowest solution in short period of time is the hardest things when there are many items located in difference places and it needs to deliver in single delivery. So, the company decided to implement technology such as warehouse management systems to get real time and single view of inventory for effective sourcing (RedPrairie N.D.). Evaluate strategic and operational implications Supply chain network Amazon operates eight distribution centres within United Kingdom (UK), which are Rugeley, Hemel Hempstead, Marston gate, Doncaster, Petreborough, Dunfermline, Gourock and Swansea. Locations are selected base on distance to markets, Close to transportation mode such as Motorway and main rail link, Airport and river (Amazon Location 2013). According to Melendez (2013), several DC would help the company provides quicker deliver, lower transportation costs and easy access. Furthermore, sometimes transportation hubs, also known as injection points, were used to reduce the cost of transportation in high customer demand areas. The products will be shipped from DC to transportation hubs with full truckload. Then the inbound trucks will be unloaded the packages and load into outbound trucks which runs by a smaller carrier partners such as UPS, DPD and Hermes (Amazon Carriers 2013; Chiles and Dau 2005). Moreover, Amazon adopted drop shipment approach. The order will be picked, packed in Amazon package and delivered by supply chain partners, which are manufacturer, wholesaler and third parties. By doing this, the company is able to survive from its huge losses but it caused negative effects as well. It is about 33 percent of Amazon’s single orders are multiple products. Nonetheless, it needs to pool specific goods from difference location and ships the collective goods as one delivery, which takes time and causes a delay that leads to customer dissatisfied. (Pilai and Dutta 2004) Transportation The most difficult factor of transportation is to gain efficiency due to large numbers of small order from customers, so the company cannot gain advantage of the scale at all. Amazon used transportation hub to reduce the cost of transportation. The hub is acted as a cross docking to transfer goods to last-mile delivery. Amazon will aggregate the demand and ship it to transit hub together in order to achieve less than truckload or full truckload. Nevertheless, it needs to accumulate in term of region zone. So it takes longer time to complete this strategy. Hence, the company has introduced difference delivery option such as free super saver delivery in order to get longer lead times/ available to promise day. By doing this, Amazon is able to achieve economy of scale which is lower its cost and the customer satisfaction stays on acceptable level. However, sometimes goods are not available to the customer on time because the time spent on accumulate took longer than it should be and whe n the demand is high (Amazon 2013; Chiles and Dau 2005; Robinson 2010; Barzeski 2009). Technology As Amazon does not have a storefront, so it needs to provide the perfect visual store experience to compensate the touch of products. The company utilizes from its own technology innovations to differentiate itself from other e-commerce. The innovation includes A9 and one click ordering. The former aspect is a subsidiary company, which provides product search engines and search inside the books whereas the latter aspect is used to speed up ordering process, and introduce product recommendations, which determine customer interest from previous purchases (A9 2013; Curtis 2013). Amazon also needs an innovation to support back-end supply chain integration and execution. The company have advance warehouse management systems to support order sourcing, labour management, load balancing, process alternative and supplier collaboration. All these factors make an efficient process to support multi-tier inventory of Amazon (Chiles and Dau 2005). Besides, Amazon has been critiqued about unbearable working conditions, mandatory overtime and using human as a robot which is pushing workers to physical limit. Employees within its DC walked more than 15 miles a day to look for products and every move has checked by computers. Therefore, the company decided to use Kiva robot to deliver shelves stocked with  merchandise to DC workers instead of workers to walk around and find products. There are 1,400 kiva robots in three DC. By having these robots, Amazon can improve productivity and reduce cost up to 50 percent annually in area of warehouse efficiencies (Soper 2011; Kais er 2013). Nevertheless, this robot costs Amazon large amount of money. It is more cost effective if Amazon just hires human workers. Is it worthwhile to invest for? Wagstaff (2012) argued that the benefit of this investment for Amazon is outweighed. The company will have better publicity, improve reputation about ethical and avoid lawsuits. In addition, Amazon also launched prime air, also known as drones, which is able to delivery goods to customers within 30 minutes after buyers place the orders. The process of prime air starts from packages pass on a conveyor belt and drone will lift it off with the package and go straight to customer’s address. However, this innovation has not allowed to use nowadays. The fastest possible will be around 2015 (BBC 2013). RECOMMENDATIONS The problem is Amazon depends on courier such as UPS and FedEx too much in order to reduce the cost of transportation and make it efficient. Recently, this courier causes negative reputation for Amazon that cannot deliver the products on time when the demand is high and the customer satisfaction is decreased (Jayakumar 2013). Hence, the company should run its transportation with their private fleet in last-mile delivery because responsiveness is a crucial factor for Amazon. According to Hirsch (2010), the benefits from using private fleet is not only better customer service and greater visibility but also hold 100 % control of driver for safety, enhance branding and no driver shortage during high season/demand. Besides, private fleet will become a true competitive differentiate point as it is a connection point to customers (Schulz 2010). Furthermore, bullwhip effect is another issues. This issue happened because there is lacking of integration along the supply chain. The current stage of Amazon and its supply chain partner is cooperation. So the company should  raise the relationship to be coordination with its suppliers or become the best scenario which is collaboration. Besides, all companies along supply chain should share their information and communication in order to reduce barriers, reduce excess inventory and enhance business synergy (Cao and Zhang 2010). BARRIERS TO IMPLEMENT RECOMMENDATIONS As the writer’s recommendations, the obstacle to implement this suggestion are fluctuate demand and highly investment. Because of demand uncertainty, the company cannot know for sure what exactly amount of goods must be deliver for this area in this month. So the private fleet might not worth the cost of investment. Moreover, there is highly investment on private fleet. The cost of truck is expensive but it can be lease instead of buy to reduce the cost of maintenance as well. The cost of workers and training are another factors. The company needs to train driver to drive with manner. Lastly, the company needs to check on mile-drive and fuel every day in order to prevent fraud which takes time a lot. When the problem happened, the driver might have an excuse not to responsible for the problem. So many companies have decided to install GPS to track each driver but it costs large amount of money as well (Lynch 2007; Liccardi 2013). CONCLUSION Supply chain management plays a crucial role on Amazon’s successful. The company’s primary goal is to offer one stop service that customers can find everything on Amazon’s website and it will deliver it to buyer place within a promise time. In order to do this, the company needs to have cooperated with partner to do multi-tier inventory systems to provide nearly unlimited goods. Moreover, it needs an effective distribution networks to deliver merchandise to the customer on time. All of these are reflect the main strategy of Amazon to provide high responsiveness to the customers.